Fashion obsessed and broke, the local designers behind Rapport bags and accessories are opening a cheap chic boutique called Primp at Selby and Dale in St. Paul. They’re promising fashion forward women’s apparel under $100 – most dresses under $50. I’m there! No, doubt they’ve got their work cut out for them, competing in the fast fashion category against the likes of H&M and Forever 21 where volume keeps prices down. But I think a lot of women crave a boutique experience that doesn’t break the bank. Extra incentive for students: get 10 percent off every purchase with a student ID. Primp at 618 Selby, is scheduled to open Sept. 16.
Tags: fast fashion, forever 21, h&m, primp, rapport, selby avenue, St. Paul shopping, twin cities boutiques
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