While I appreciate that it’s tough for boutiques to compete on price, small retailers have to realize that it takes but a few clicks on a keyboard for shoppers to compare. I didn’t go looking for a better deal on Out of Print Clothing’s cool book cover t-shirts; I simply wanted to know more about the brand after spotting it at the new Steele Fitness boutique on Grand Avenue in St. Paul. Steele is selling the tees for $56. Online, they’re $29. Not only will I not be buying one at the store, the whopping $27 discrepancy makes me weary of their prices in general. And that’s a steep price for a boutique to pay.
Addendum: I appreciate a retailer that listens, and responds – which is exactly what Steele Fitness did within hours of this post. Mistakes happen. Be sure to read “comments” for the company’s reaction.