How do rumors get started? Well, this one seems to have been fueled by the gorgeous new Anthropologie store at Shops at West End in St. Louis Park. Since it opened, shoppers – and even other retailers – have been asking me if Anthropologie will close at 50th & France. I was dismissive at first – the 50th store, I’ve been told, is one of the retailer’s most successful – you can tell just by the wait for a fitting room on a Saturday afternoon. The opening of West End was about capturing more shoppers in a hungry market. But the question about 50th hasn’t gone away, so I asked the company: Are you closing your Edina store? The answer is a definitive NO. This comes straight from an Anthropologie spokeswoman who told me “We are not closing in Edina. You can be assured that it is a rumor!”And that’s that.
That’s good!! Minneapolis can support two Anthropologies!!