Americans associate Benetton with colorful, “We are the world” type ads from the ’80s. That is, if they think of the Italian retailer at all anymore. Still a powerhouse in Europe, Benetton has struggled to remain relevant at U.S. malls, with neighbors like H&M and Banana Republic interpreting trends faster and cheaper. Benetton has already closed some East Coast stores and is getting ready to clear out of Mall of America. A local Benetton manager blamed high rent. May 24 will be the closing day. All remaining merchandise is now 40 to 50 percent off. It’s worth checking out – Benetton does offer some chic tailored pieces (best for the skinny and young). Too bad they didn’t do more to connect with customers.
Tags: Benetton, Benetton store closing, Mall of America, MOA
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