Yes I did double back across Mall of America to save $4.50 today and it gave me great satisfaction. Sephora is selling Living Proof. styling products (good for taming the frizzies - one of the few I'll vouch for) for $24, same price as the Living Proof website. But QVC@The Mall and QVC.com has the same products for $19.50! That's a significant difference. Good to remember QVC for beauty and haircare - they carry a lot of quality, high-end brands, and the prices are competitive. Of that, I've got Proof.