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Ali Shops Blog

Changes at Stephanie’s

January 26th, 2010
by Allison Kaplan

Can't say I'm surprised: popular Highland Park boutique Stephanie's is closing its 50th & France location. Perfect example of success at one store not guaranteeing another. Stephanie Morrissey has such a great eye for fashion that it seemed like a sure-thing to bring her well-edited assortment across the river. Unfortunately, she didn't follow and her absence was obvious. The Edina store lacked the warmth and personality you feel in St. Paul. The clothes don't sell themselves – even when they're adorable. The Edina inventory will be absorbed by Highland in the coming months (translation: no blowout sale). Currently, the winter 50-70 percent off sale is still on at both locations, and some new merchandise for spring will be brought in at 50th. "We're in no hurry to leave," Morrissey said. But when they do, lines only carried at 50th, including Tibi, Genetic Denim and Shoshanna will be available in St. Paul. And while no other street addresses are planned, Morrissey is turning her attention online. She plans to open an online store and expand her inventory for that venture, while holding on to price-friendly but fashion forward brands like Costa Blanca and Urban Behavior as well as the tried and true Nicole Miller, Susana Monaco and James Jeans. Sounds like a plan.

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4 Responses to “Changes at Stephanie’s”

  1. DeRushaJ says:

    My wife is a frequent Stephanie’s shopper (I’m a frequent fashion adviser to her) and I hear what you’re saying about the Edina store. Not that I begrudge Stephanie a life… but part of what makes Stephanie’s Stephanie’s is, well, Stephanie.

  2. Sue says:

    we will miss stephanies…great service. Sue

  3. Nicole says:

    Personally, I’ve never been to the St. Paul location. But I alwyas had great service in Edina.

  4. Cassie says:

    Edina will be missed! Such a great assortment, with such great service!!

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