Feeling rather burned out on the whole Gap/Banana situation, I was pleased when Abercrombie & Fitch brought its "grown-up" concept, Ruehl No. 925, to Mall of America. But that enthusiasm quickly turned to disappointment when I saw (as much as someone of my advanced age can see in one of Abercrombie's dimly lit stores) the usual selection of expensive jeans and overpriced tees. Seemed their idea of what people want when they outgrow Abercrombie was more of the same, just priced higher. As often as I'm at MOA, I must admit, I returned to Ruehl only once or twice more – it just never made my regular route…or that of most shoppers', apparently. Ruehl will close this week at MOA, and around the country. And more dark days are ahead for the chain that once thought it was above sales and discounts. Abercombie & Fitch at Rosedale Center is said to be closing this month as well.
|Get Email Updates||