Today is not the last day you're going to offer discounts, retailers. You know it. We know it. So let's stop with the frantic emails and tweets and so forth. As I wrote in my Savvy Shopper column, discounting is in full effect this holiday season, but the approach is to make it seem exclusive (is anyone not the Gap's friends & family?) rather than to stage store-wide sales. But the "today only" and "last day for discounts!" declarations are just nonsense. I've gotten a last day discount from J. Crew every day for the last two weeks. We want the deals. We'll buy when we're ready. Cut out the games.
Meanwhile, some deadlines are for real, like shipping with Christmas delivery. The National Retail Federation reported today that for two thirds of retailers, Dec. 18 is last day to order with guaranteed delivery by Dec. 24 at no extra charge. But the best day this week to order online is Thursday, Dec. 17, the first ever Free Shipping Day. This effort is really gaining steam: more than 600 retailers, large and small, are participating.
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December 14, 2009
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Thanks for the shipping tip Allison!
Retail stores, you can sign up to participate in this event.
Posted by: Becky Sturm | December 14, 2009 at 02:32 PM
Amen to telling retailers to stop with the games. Coupons that are good for a four hour span? Please - why would the retailer set out to make me angry? I need to shop when I need to shop, and pulling out my notebook jammed full of coupons, holding up the line while I see if one of their idiotic come-ons will work, leaves me frustrated and angry that I ever patronized the store. If you want me to come to your store and spend my hard-earned money, start by not p*ssing me off the minute I come through the door b/c i don't have the coupon dujour or I am ten minutes past the cutoff.
Posted by: Sheila | December 14, 2009 at 10:25 PM