So let me get this straight: StormSister Spatique in St. Paul is inviting women to bring the contents of their beauty junk drawer to the store. That's right, all of it. Owner and product fanatic Becky Sturm will clean up your stuff – those many lotions, potions and serums you bought or got for free and used once or not at all. She'll tell you what to keep, how to use it and what to toss. She'll even take care of recycling the throwaways. Then, Sturm will reward you for her efforts with samples and a voucher good for 50 percent off one product.
I love it when retailers make the effort.
Tags: Beauty, beauty clunker, beauty discount, boutique strategy, makeup cleanup, retail strategy, storm sister, stormsister, twin cities beauty