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Ali Shops Blog

Shoppers’ remorse saves the store

September 8th, 2009
by Allison Kaplan

Every purchase makes a difference. In a surprise turnaround, Il Vostro Boutique will reopen next week in the same location at 50th & France- just a month after going out of business. There's no new business partner – just some loyal customers who owner Stacey Finnegan credits with saving the day. "The came in crying," Finnegan says of her recent closing sale – which she swears was not a ploy to re-energize the business. She had every intention of moving on, but her customers took responsibility. "They literally bought everything. They said 'it's my fault – this is the only place I shop, but I cut back…' It was surreal," Finnegan says. She had already placed her fall orders, and canceled them when she decided to close, so she was able to reinstate the deliveries of fall merchandise, and add some new lines. Doors open Tuesday, Sept. 15 and an e-commerce site will launch next month.

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