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Ali Shops Blog

Blowdry Bootcamp…for business?

September 2nd, 2009
by Allison Kaplan

Jon Charles Salon in Uptown is marching its popular Blowdry Bootcamp free styling seminars straight out to Wayzata where a second salonis set to open this weekend next door to Punch Pizza on Wayzata Blvd. It will be a full service salon – with a twist. Marketing master Jon Charles (his "stimulus promotion" is still on, thanks to yet another plug, this time in O magazine – of course, you read it here first) plans to run bootcamps as often as four nights a week. Great way to get new people into the salon and excited about what the stylists can do. The salon also has an abundance of meeting space, which Charles plans to rent out on a daily basis. The vision: Hold your business meeting at the salon, and everyone gets a cut over lunch! "Companies are always looking for ways to bond," Charles says. The staff that gets blowouts together, works better together. Or at least, looks good while working.

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