What would you pay to be able to do your own hair or makeup like the pros? How about, say, $178.99 for the year? At a splashy Chambers Hotel launch party, I got the hard sell today for BeautyVT.com, a brand new subscription website featuring dozens of step-by-step video tutorials on everything from choosing the right brush to doing your own blow-out to tweezing your own eyebrows. Love the idea; skeptical that people will pay - we expect online content to be free. Aveda stylist and co-founder Jon Reyman encouraged me to watch the "Flat Wrap" how-to (interpretation: frizzy hair day) and I've got to say, it broke down the process in such a way that I felt like I might - might - be able to triumph. Now, moving my laptop to the bathroom vanity so I can really find out. I'll report back!
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June 11, 2009
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That's a great idea. I think if people could just pay for the styling tip they want ala carte they'd buy in.
Stylists could buy in too to see if there are techniques they could/should be teaching their own clients.
Posted by: Christopher Hopkins | June 12, 2009 at 08:50 AM