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March 17, 2009

Recession terms in need of retirement

Note to the publicists who pitch me story ideas every day: I've had enough of that fashion-gets-money-conscious term "recessionista." Really, now, you're not fooling anyone. You want to talk about wrinkle creams and boyfriend jeans and you feel weird about doing so without acknowledging that times are tight. Give us good deals. Give us quality. Give us new twists on last year's purchases. But please stop calling Target shopping trendtrackers "recessionistas." They're just American consumers.
And while we're at it, let's put a moratorium on "stimulus package" puns. It's already been used everywhere from the New York Times spring fashion preview to David Letterman gushing about Julia Roberts' box office success. It's official: stimulus package is overused.


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Thank you Ali! I am so over retailers trying to woo consumers into their stores with these worn out phrases. And honestly I consider a "good deal" to be quality and value. It doesn't have to be cheap, that equates to disposable. I'll pay little more for something well constructed and timeless.

PHEW! I refuse to answer any more "and how can we say that including "on a budget?"

hmmm where to start? "unamerican", "patriotic", "patriotism", "hero" (everyone is a hero these days)

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