Note to the publicists who pitch me story ideas every day: I've had enough of that fashion-gets-money-conscious term "recessionista." Really, now, you're not fooling anyone. You want to talk about wrinkle creams and boyfriend jeans and you feel weird about doing so without acknowledging that times are tight. Give us good deals. Give us quality. Give us new twists on last year's purchases. But please stop calling Target shopping trendtrackers "recessionistas." They're just American consumers.
And while we're at it, let's put a moratorium on "stimulus package" puns. It's already been used everywhere from the New York Times spring fashion preview to David Letterman gushing about Julia Roberts' box office success. It's official: stimulus package is overused.