Kill the coupons
I know: complaining about Macy's is so 2008. But they just don't seem to learn. I went to the store today clutching two shiny red coupons, one for $25 off a $100 purchase and another for 20 percent off anything (except, if you read the fine print, pretty much everything). I actually made two significant purchases, but was unable to use my coupons on either. Both were on sale, and virtually every sale item was an extra 15 to 30 percent off when you paid with a Macy's card. I was excited to get my extra discounts on top of that, but was told at the register that offers can't be combined. So why bother distributing the coupons? Without them, I would have been pleased to save an extra 15 percent for using my Macy's card. But because I had these coupons I couldn't use, I walked away feeling like I'd lost out on savings. Dumb marketing. I actually felt for the sales associate who had to turn me down, and the customer in front of me, and the one after me. "The register won't let me do it," she explained helplessly. My favorite, though was when she said, "You'd have to talk to a manager about trying to override it, but that would require being able to find a manager."