The coupons are working. I've shopped Gap more in the past few weeks than the past year. I do find the current collection of sweaters, scarves and basics more appealing than the past several rounds of merchandise, but the real draw: constant discount offers at the stores, in the mail and in my in-box. Just picked up two scarves, regularly $30 to $40 for $10 apiece. In my car are three Gap sweaters, all marked down, plus I had an extra 10 percent off voucher (could have bumped that up to 25 percent if I'd signed up for a Gap credit card). Even as I paid, I found myself thinking: these will probably be marked down further next week. Decided I'd evaluate at home and most likely, will return one or two. I'm expecting to bump into my friend Kirsten at the return desk. "I have found myself buying things because they are cheap, but when I get home, I feel like, 'Do I really need another sweater from the Gap?" Spending might be down, but returns are expect to reach an all time high this holiday season as buyer's remorse gets the best of us. Are you feeling it?
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I found this interesting since I have a Gap credit card and have received NO coupons, offers or discounts of any kind from them this year. That makes me really curious. I shopped there Friday and found next to nothing to buy – even the few cute items were overpriced and they didn’t have the size I needed for an item I would’ve bought. Are they only marketing to people they don’t “have” already, while ignoring those who’ve got their credit card in in hand? Hmmm.