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Ali Shops Blog

Il Vostro in downtown St. Paul

July 29th, 2008
by Allison Kaplan

Il Vostro Boutique of 50th and France is in the news this week for owner Stacey Finnegan’s surprising  decision to open a second shop in downtown St. Paul, which is not exactly known for its lively fashion scene. The move could pay for itself in marketing – she’s getting calls from every news outlet in town because, unfortunately, a contemporary women’s boutique opening in St. Paul is a rather unusual turn of events. The timing is no accident – Il Vostro will open before the Republican National Convention. Anxious to make St. Paul look lively, the city gave her a discount on rent and a short-term lease. So what happens after the convention? That depends on whether St. Paul workers and residents are really ready to shop. I can do only so much alone.

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