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Ali Shops Blog

Personal shoppers at Anthropologie

May 28th, 2008
by Allison Kaplan

And as I examined myself in a pair of cropped pants in the fitting room mirror at Anthropologie, I thought, if only I had "a best friend and confidant available…for exceptional support, insight and a little fun."
Talk about your full service specialty chain. Anthropologie is taking a cue from department stores, introducing a free personal shopping service at many locations nationwide, including the 50th and France store. Call for an appointment – I’m told the personal shoppers can assist on both the fashion and home sides of the store, with anything from a wardrobe update to freshening up a room to top-to-bottom makeovers. The press release promises a whole lot, including the personal shopper pledge to "keep a record of clients’ sizes and interests, so they can alert them when something they might like first arrives." Sounds like  the stuff any good retail sales associate should be doing, but at least Anthropologie recognizes the need to enhance service. This is a great opportunity for women who get overwhelmed by Anthropologie’s selection (there’s always more merchandise under the tables), and for women who crave a fresh alternative but always assumed the store was too whimsical or too young (both my mom and I are huge fans, but rarely do we walk out with the same items). Again, like the personal shopping service provided at better department stores, this program is free. You’ve got nothing to lose. Except maybe your old best friend and confidant.

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