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November 06, 2007

Shopping cart blues

With baby No. 2 on the way, an email this week from Tracy of Edina hit close to home. She’s a would-be SuperTarget shopper who can’t believe the retailer hasn’t figured out that more kid-friendly carts are needed at the store. “I want to do my grocery shopping there, but cannot if I can’t place both my 3 year old and 1 year old in a shopping cart. Target has the traditional carts, which are fine for my 1 year old, but have no place for a preschooler. They have the long carts with the two-seater caddy attached to the back, but there is no place for the 1 year old.” She goes on to point out that most established grocery stores have carts with a backward facing baby seat as well as an attached car for the bigger kid. If Target wants to seriously compete in the grocery game, these are the details that matter.

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