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Ali Shops Blog

Burberry at MOA

October 15th, 2007
by Allison Kaplan

Burberry has opened a snazzy new shop at Mall of America. Yes, Mall of America. You’ll find it across from the Gap and Rainforest Cafe. Not exactly Fifth Avenue – or even the Galleria – but then, this hot brand is apparently looking beyond the obvious luxury retail corridors. Having long since closed its doors at Gaviidae Common (remember that?), opening at MOA is an interesting move. It speaks to the tourist traffic (especially international) that has no clue there’s shopping in the Twin Cities beyond MOA. And it speaks to the way this plaid brand has connected with young people. It’s not just about umbrellas and coats anymore. It’s high design, it’s posh, it’s glamorous. And the store exudes that, with bright lights, fast music and a floor to ceiling screen playing the latest Burberry runway show. Now the question is, will the typical Burberry customer step beyond Nordstrom to shop here? And will the rest of the MOA shoppers pay $550 for a black skirt? Even if it is totally adorable. Love to hear your thoughts.

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2 Responses to “Burberry at MOA”

  1. Geri says:

    The answer is yes! There is always a slightly different selection at the Burberry stores than Nordstroms. AND, isn’t it much more festive to receivce a Burberry Gift Card than a Nordstrom Gift Card (as one of my clients just gave me)?

  2. diane says:

    Does Burberry provide any type of discounts for their products? Coach. has on occassion 20% off coupons they send through the mail. Is it cheaper to bury Burberry at one store vs another?

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