I stopped by the Summer Salsa Party last night at Russell + Hazel’s flagship store at 44th and France in Edina. The place was packed with extremely well-dressed women. This was not the jeans-and-lingerie top crowd. Most of the women, who looked to be professionals in their 30s to 50s, were wearing chic pantsuits or playful dresses with killer heels. And free margaritas weren’t the only draw – these girls were buying! The 20 percent off store-wide discount was enough for me to finally pick up the clear acrylic address holder I’ve been eying for some time. So much more attractive than a bulky black Rolodex. The sleek desks and colorful paper sets inspire more than an organized office — it’s the organized lifestyle we’re all seeking, where everything seems so tidy and modern. Locally based Russell + Hazel, sold nationally, treats office supplies like a fashion statement (introducing a new color palate every season), and clearly, people respond. I couldn’t help thinking that if Alfred’s – the former "boutique department store" that occupied this great space – had been able to draw such a crowd, it would still be in business.
Tags: Alfred's, edina, linden hills, Minneapolis paper store, Paper, russel and hazel, russell + hazel, russell and hazel, stationery
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