Stylist Ann Prentice, on set at Anne Cramer's Spring 2012 photo shoot. (First time they've given their girl a guy!)

Photo shoot on Friday; collection launch on Tuesday. That’s a crunch, even by harried fashion industry standards, but Anne Cramer, intends to debut her new wedding collection and spring line on Valentine’s Day. And Cramer’s timing is always impeccable. Last spring’s endearing striped Flynn skirt gave way to the full length Flynn, which has become a favorite for bridesmaids–and has had Cramer working overtime to fill orders around the country. Now, the Minneapolis-based designer is gearing up for another wave of national exposure, with pieces from her latest collection due to appear in spring issues of top bridal magazines, including Cramer’s dream come true: Martha Stewart Weddings.

Spring Ready to Wear will launch along with the latest pastel striped full length Flynns. “I’ll always have a stripe,” says Cramer, who–per usual– is feeling at once elegant and irreverent. This season, she’s headed to the country club, but prefers ping pong to tennis. With a bedazzled paddle.

She let me peek in on the photo shoot at her South Minneapolis studio today for a preview. For the first time, Cramer has created her own fabrics, printed with her unique mix of preppy crests and quirky ping pong paddles. There’s a sunny dress and a light sweater with elbow length sleeves (“the most flattering length,” Cramer says, “especially over 40.”). These are pieces that will work with Tretorns by the pool or with heels for dinner.

Order online starting Feb. 14. Look for the latest from Anne Cramer in stores, including Melly at the Galleria, next month.