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Bridal by Urban Outfitters

March 6th, 2010
by Allison Kaplan

Anthropologie is so skilled at delivering that feminine, whimsical, vintage-yet-modern aesthetic, a bridal collection almost seems inevitable. Parent company Urban Outfitters Inc. - yes, the chain also home to bathroom humor books and vast amounts of flannel – announced today that it will jump into the bridal business with a website launching Spring 2011, and plans to open dedicated stores eventually.  Anthropologie's design team will create the yet-unnamed collection, including
heirloom wedding gowns,
bridesmaid and occasion dresses, shoes and bags, jewelry and accessories,
intimate apparel, invitations and decorations, as well as gifts.
Wedding gowns will range from $750 to $5000, with occasion
dresses starting at $200.

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