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Ali Shops Blog

Valentine’s Rx: personal shoppers at Walgreens

February 10th, 2010
by Allison Kaplan

While it can't compete with Nordstrom on ambiance or designer goods, Walgreens – yes, Walgreens – intends to give personalized service a shot in the desperate days leading up to Valentine's Day. Thursday, Feb. 11 to Saturday, Feb. 13, the drug store will have "Personal Gift Advisors" available at select locations (sales associates from the beauty counter will assume the temporary role). Allow them to escort you from candy to cards to…personal hygiene – or maybe plush toys? If anyone should know the right Rx, it's Walgreens. This is Walgreens' first foray into personal shopping   – a free service that has become increasingly popular in tough times at upscale clothing chains like J. Crew and Anthropologie. "We want to help the clueless male at a store he's familiar with," spokeswoman Danielle Rabin said. "So he doesn't have to go to Victoria's Secret."

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One Response to “Valentine’s Rx: personal shoppers at Walgreens”

  1. Elizabeth says:

    If my husband gets me a Valentine’s gift from Walgreens he’ll need a lot more than a personal shopper to make it up to me.

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