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Ali Shops Blog

Shaping a brand

November 5th, 2009
by Allison Kaplan

Hollywoodfash
Shapewear is designed to give women confidence, but Hollywood Fashion Tape took it to a whole new level Thursday night at Maiden Minnesota. Their shapewear model had no trouble attracting attention in the crowded ballroom of locally made products and eager shoppers.

2 Responses to “Shaping a brand”

  1. Lesli says:

    I saw her last night. I am glad you got a picture of her. She certainly did attract a lot of attention – but she was adorable! That’s advertising!!

  2. Tammy says:

    I complimented her on her boldness and confidence. What a fabulous way to sell this product. She said it is more comfortable than Spanx because it doesn’t “crawl.”
    Overall, great event, but definitely too small of a venue. It was very difficult to get to the vendors’ tables to see the products. I think they’d have better sales if there was more room.

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