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Ali Shops Blog

Take home beauty lessons

June 11th, 2009
by Allison Kaplan

What would you pay to be able to do your own hair or makeup like the pros? How about, say, $178.99 for the year? At a splashy Chambers Hotel launch party, I got the hard sell today for BeautyVT.com, a brand new subscription website featuring dozens of step-by-step video tutorials on everything from choosing the right brush to doing your own blow-out to tweezing your own eyebrows. Love the idea; skeptical that people will pay – we expect online content to be free. Aveda stylist and co-founder Jon Reyman encouraged me to watch the "Flat Wrap" how-to (interpretation: frizzy hair day) and I've got to say, it broke down the process in such a way that I felt like I might – might – be able to triumph. Now, moving my laptop to the bathroom vanity so I can really find out. I'll report back! 

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One Response to “Take home beauty lessons”

  1. That’s a great idea. I think if people could just pay for the styling tip they want ala carte they’d buy in.
    Stylists could buy in too to see if there are techniques they could/should be teaching their own clients.

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